Summary


As your lottery develops it’s a good idea to update regular stories to your news feed. This is
a great way to keep your supporters up to date with all the latest lottery news. It’s an inbuilt
CMS system, meaning you have complete control over how, when and what you post.


Stories about the success of good causes with testimonials, news on any big winners,
information about success of fund granting from your community pot and any other stories
that the local community may enjoy. It’s a good idea to do the same but a lot more
frequently with your social media providing links to your lottery site to drive traffic.


Once you have written your article and published it, you can then use the URL on other
sites linking to the news to bring traffic to your website and this will in turn raise the profile
of your lottery in terms of SEO (search engine optimisation – your ranking when searched
for online.)


This option will only be available to those users with the ‘News’ permission on your ‘User
admin’ tab. Why not add someone from your comms team for easy access?


How to use your ‘News’ tab


Login to your operator dashboard and go to the ‘News’ tab then to ‘Add New’.

News title – This is the headline that will display above your published article
Meta title (optional) – Please speak to your account manager if you want to use the
metadata fields.
Meta Description (optional) – Please speak to your account manager if you want to use
the metadata fields.
URL – This is for you to add a word/words to define your URL that will be created when you ‘publish’. What you enter here is an extension that is added to your website’s standard URL for you. The part in italic in the example below is the extension that is added:
https://atlantis.gatherwell.net/this-is-the-extenstion-of-the-URL


In the example above, you can see you can replace spaces with hyphens. Don’t use
spaces or special characters.


Publish date: You can create an article and set the date in the future to be published to
your website on a given day


Content: It’s very easy to use, working in a similar way to editing a word document. You
will see various tools along the top of the window to help you. You can either free type into
the given area and pause to ‘insert’ any images you may wish to use along the way. 

Or, if you have a document you are replicating, you can copy and paste into the given area. Remember, if you want to break up the text by using the ‘insert’ function that the image will insert wherever your cursor is placed in the area.

You can also create hyperlinks in this section, the idea is that this tool provides you with a link for you to use on other sites or in posts to drive traffic to your website so it is not recommended to provide hyperlinks that steer users away from your site. You may wish to add a title such as ‘Sign up here today’ with a link to the ‘choose your good cause’ page for supporters.

Upload News Image: You must have a feature image, this is not an optional field. It needs to be in .png or .jpeg format for upload.
Preview news: When you are happy you can preview your article, if you are not happy with the preview and want to go back to make amends use the option at the top to go back to ‘edit news’, as highlighted in yellow below:

Once you are happy, you can hit ‘Looks great publish’ and your news article is done. You can use the link in the URL field to go to your article from your ‘news’ tab on your dashboard. You can also ‘edit’ and ‘delete’ your news story from here too.

Finally, you can use the links from the published article on your news feed to share on Facebook and via email and you should encourage good causes to do the same.