As you may already know, every win is a fantastic opportunity to shout about your lottery and the
value it adds to the local community. We’ve provided some copy and images in this guide to help
you with your promotions.

Don’t forget to check your operator dashboard for any other winners
too, as there may be more than one!

Why not use this win to showcase just how much the lottery means to both local good
causes and the supporters?

Use it in messaging through a variety of channels to reach new good causes and tell them how
your lottery can help to diversify their fundraising income online in a fun and secure way to create
a sustainable ongoing fundraising income and put the ‘fun’ into fundraising!


We recommend completing the following:
- Reach out to the winner and the good cause for testimonials for your PR
- Provide a press release to local press (include the testimonials)
- Publish the press release as news article on your site too
- Social posts are a MUST - to your lottery pages and any others you can access, tag the
supported good cause where you can so they can see the publicity and encourage them to
share the post with their audience too
Keep reading to find templates for:
- Emails for a testimonial from the winner and the cause
- A press release
- Image files for the relevant prize value
- Editable copy for social posts


You may also want to consider reaching out to local hyper-press and radio stations for cover
stories if you’ve got a great story or a bigger win, especially for jackpots.

Testimonials


Adding testimonials from the supported cause, the winner* and a local councillor will go a long way
in gaining supporter buy in and will also help promote the benefits of the lottery to other local good
causes.


* FOR JACKPOT WINS ONLY our support team has to contact the winner to arrange for the
prize pay-out so we will also ask for a testimonial. We’ll let you know when we hear back from them

 

Email template for good cause testimonial


Hi XXXX
I am so happy to see that one of your supporters has won enter prize value on our xxxxx Lottery!


Congratulations!


I was hoping to ask for a few words from you to use in some PR about the lottery and your good
cause, INSERT GOOD CASE NAME. I will be looking to promote this in a press release, on the
lottery Facebook page, lottery webpage and in other outlets to celebrate and promote the lottery
as a fundraising solution and to specifically highlight your good cause and the support you
provide to the local community. The idea is that this also helps to promote your good cause too.


Please could you provide the below:
Permission to use your name, you can remain anonymous if you prefer: yes/no
Your position at the cause:
Tell us a bit about your cause and the work you carry out within the community:
- How did you hear about the lottery and what made you decide to join?
- Is there a particular project or service you are hoping to raise funds for?
- How has joining the lottery benefited your cause?
- What advice would you give to other causes thinking of joining the lottery?

Email template for winner testimonial


Hi XXXX


I wanted to take this opportunity to reach out to say a HUGE CONGRATULATIONS for your
recent [prize value] win on our XXXX Lottery!


As you are aware the XXXX Lottery was founded to support local good causes in XXXX. I am
going to write an article about your recent win to help INSERT GOOD CASE NAME and other
causes raise more funds. I was hoping that you would be able to provide a few words for us to use
in a testimonial, it really would mean the world to us and INSERT GOOD CASE NAME. Don’t
worry, you can remain completely anonymous but still provide some words if you prefer.


Please could you answer the below questions and get back to me by XXXX:
- Permission to use your name? yes/no
- Why are you supporting your chosen good cause?
- Where did you hear about the lottery?
- What does winning mean to you?
- Would you recommend others to sign up to the lottery and why?

 

Press release
Use the below template for a press release and as an article on your lottery news feed. Once you
have posted it to the news feed you will be provided with a URL. You can find out more on how to
use your lottery news feed and get valuable figures on winners’ data etc. here on the ‘How to use your
dashboard guide.’


Press release template
Example headlines:
{lottery name} continues to WIN for the community!
{lottery name} helps the community WIN!
{lottery name} makes fundraising FUN with a/another {prize value} winner!

Content:
Lottery name celebrates a/another {insert prize value} win! Since launching over £XXXX has
been won and almost £XXXXX has been raised for the local community.
Lottery name is an online sustainable fundraising solution provided by XXX with, believe it or not,
no upfront costs. It’s designed to help local not-for-profits to diversify their fundraising streams and
enable year-round fundraising in a safe, fun and effective way.


Buy a ‘chance’ and support the local community today by playing the lottery. There are over XXX
registered causes to choose to help with your ticket purchase. The chosen cause receives XX% of
the £1 ticket with an additional XX% going to further support the local community. There are
weekly cash prizes to be won up to the value of the £25,000 jackpot and with 50:1 odds of winning
a prize you’ll find a bit of fun at the same time as knowing you’re really helping your local
community.


(inset image/photo – if you have one)
(winners name if happy to be named) was delighted to receive (his/her) prize and is very happy to
see the benefits going to (his/her) chosen charity – (good cause name)
(Winner name) said: (WINNERS TESTIMOINAL)
(NAME OF GOOD CAUSE CONTACT) said: (GOOD CAUSE TESTIMONIAL)
The Council’s Leader Cllr XXXXX congratulated the winners. (She/He) said: (CLLR
TESTIMONIAL)


To support a local good cause and play the lottery today go to: Insert URL of the lottery
webpage or call insert lottery telephone number.
Good causes not only benefit from receiving XX% of the profits from ticket sales from their page
they also receive a host of bespoke marketing materials and support as well as their own XXXXX
Lottery web page! Sign up at any time for FREE, it’s so easy to do – simply visit (insert the URL
of your lottery web page) to register.
END

 

Social posts and image files


Of course, you probably have lots of ideas for engaging posts and we encourage you to try them
all! We also recommend posting the article used for your press release to the ‘news’ section of
your lottery website.


Then, using the URL created from the article, posting a teaser to all of your social media pages
you have access to (Facebook, Twitter, LinkedIn, Instagram) with links to this article to drive traffic
to the lottery website, raise the profile of your lottery and promote it to local good causes and
supporters near and far.


No time for the article? You may wish to just post to your socials and tag the cause for awareness to show support on your various social media
channels. Don’t forget a link to your lottery webpage and some hashtags!

£ 250 Social post template (with ref to news article)
Hurrah! Another £250 winner on {insert lottery name}! The latest winner from (insert winners
location from your lottery results page), who supports (Tag the good cause with
@goodcausename) is delighted with their win. Read more using the below link: (insert the
link to your lottery news feed form the article you posted)
#lottery #fundraising #winner #diversifyfundraising #community #Gatherwell #Jumbo

£250 Social post template (no article)
Yippee! {insert lottery name} saw another £250 winner from (insert winners location for your
lottery results page) who supports (Tag the good cause with @goodcausename)
The lottery helps support the local community with XX% of all ticket sales going directly to support
local good causes here in XXXXX.
What are you waiting for? Sign up to raise funds as a good cause or support a local good cause
today (insert the lottery URL)
#lottery #fundraising #winner #charity #community #Gatherwell #Jumbo

£2000 Social post template (with ref to news article)
Hurrah! OUR 1ST/ANOTHER £2000 WINNER! The latest winner from (insert winners location
from your lottery results page), who supports (Tag the good cause with @goodcausename) is
delighted with their win. Read more using the below link: (insert the link to your lottery news
feed form the article you posted)
#lottery #fundraising #winner #diversify #charity #community #Gatherwell #Jumbo

£2000 Social post template (no article)
WOW! OUR 1ST/ANOTHER £2000 WINNER! (insert lottery name) helps support the
community with XX% of all ticket sales going directly to support local good causes here in
XXXXX.
What are you waiting for? Sign up to support a local good cause near you today for £1 a ticket
(insert the lottery URL)
#lottery #fundraising #winner #diversifyfundraising #community #Gatherwell #Jumbo

£2500 Social post template (with ref to news article)
Hurrah! We have had a/another £2500 winner from (insert winners location from your lottery
results page), who is supporting (Tag the good cause with @goodcausename), is delighted with
their win! Read more using the below link: (insert the link to your lottery news feed form the
article you posted)
#lottery #fundraising #winner #diversifyfundraising #community #Gatherwell #Jumbo

£2500 Social post template (no article)
Yippee! OUR 1ST/ANOTHER £2500 WINNER! (insert lottery name) helps support the
community with XX% of all ticket sales going directly to support local good causes here in XXXXX
It’s a win-win
What are you waiting for? Sign up to support a local good cause near you today for £1 a ticket
(insert the lottery URL)
#lottery #fundraising #winner #diversifyfundraising #community #Gatherwell #Jumbo

£250 / £2500 / £2000 Social post template
Hurrah! Let’s celebrate our first/another £XXXX winner from (insert winners location from your
lottery results page), supporting insert Good Cause name(Tag the good cause with
@goodcausename) Read the full story here: (insert the link to your lottery news feed form
the article you posted)
The lottery helps put the FUN into fundraising, with XX% of all ticket sales going directly to
support local good causes here in {insert the location the lottery covers}. What are you waiting for?
Sign up to support a local good cause near you today (insert the lottery URL)
#lottery #fundraising #winner #diversifyfundraising #community #Gatherwell #Jumbo

JACKPOT Social post template (why wouldn’t you have an article?)
Woah! Let’s take a moment to celebrate our £25,000 JACKPOT winner from (insert winners
location from your lottery results page), who supports (Tag the good cause with
@goodcausename) they’re is delighted with their win. Read more using the below link:
(insert the URL from your lottery news feed to the article you just published)
#lottery #fundraising #winner #diversifyfundraising #community #Gatherwell #Jumbo #jackpot

 

Where to find image assets 

You can find images for all prizes on your central fund dashboard. You can download these or just share straight onto your social media. 

 

Go to the CAUSES tab on your dashboard and find your central fund- click on the dashboard button

 

 

Once on your central fund dashboard click on MARKETING HUB

Then go to GENERIC and click on LETS GO- you will see all your WINNERS assets you can use!

 

 

An example from CSSC Community Lottery

CSSC sent out the below newsletter to their members and saw an increase of nearly 200 tickets!