Summary
Great to hear you would like to recruit more causes to your lottery. In this guide, you will find
places you could shout about this and also copy and images to help you get the word out
there.


Places to shout about your campaign
- NEWS feature in your dashboard- full guide HERE
- Council grant applicants- do you have a grant scheme and causes have applied
previously? This is a great pool of people to tell about your campaign
- Are you a CVS and have members you could email the campaign to
- Press Release- shout it from the rooftops!
- Existing causes on your lottery- tell them about your campaign
- Social Media- a fantastic platform used by so many people!
- Staff- do they know a cause they could get signed up?
- Send your campaign to all causes and charities in your area SEARCH HERE


Support for your existing and new causes FUNDRAISING TIMELINE and HAPPY SHOUTING
VIDEO and HOW TO SHARE YOUR GOOD CAUSE PAGE


Copy and images you can use for emails/social
media/newsletters


Incentivised Campaign


Subject: 📣 WIN £XX for your cause!
Preview text: Easy fundraising with [lottery name] Community Lottery


Need a fundraising boost with a chance to win £XX CASH for your good cause?


(LOTTERY NAME) was launched for the community by the community. It helps to keep funds
local and make (LOCAL AREA) the best place to live. In this first year of operating, we are
set to raise over £XXX for our community.


To celebrate the lottery's XXX anniversary we are inviting all local charities and not-for-profit
groups to register to fundraise with the community lottery. Register and be an approved
good cause by the (DATE) to be entered into the special ‘Win £XXX Cash For Your Cause’
draw.
Start fundraising with (LOTTERY NAME) Community Lottery now.

Why not join the XX local good causes that are using (LOTTERY NAME) to make a huge
difference to their cause? It’s really easy to register and use, it’s free and there are no
complicated lottery returns to manage either.


Selling just 50 lottery tickets a week will see you raise £1,300 a year, not to mention any
donations you could get from lucky winners! Most supporters buy more than one ticket and
support for around two years.


Once your cause has been approved you’ll get:
• The ability to ask your supporters to ‘give’ with a chance to win up to £25,000
weekly, plus bonus prizes!
• Regular monthly income for your good cause
• Your own Good Cause webpage to fundraise via lottery tickets
• A suite of marketing materials you can use to advertise your Good Cause


Any local not-for-profit or charity organisation can apply under the terms and conditions
(LINK TO T&Cs.) There is no catch, it’s free to use (LOTTERY NAME) to raise unlimited funds for
your cause. The lucky winner will be announced following the draw.
If you have any questions, please call us on (SUPPORT NUMBER) or email (SUPPORT EMAIL)


(LINK TO CAUSE T&Cs, SUPPORT NUMBER AND EMAIL CAN BE FOUND AT THE BOTTOM OF
YOUR LOTTERY WEBSITE)

 

Milestone Campaign
Subject: We’ve raised £XX for the Good Causes of (AREA)
Preview text: Keeping the (AREA) £ local – (LOTTERY NAME)


Body:


Need to boost funds for your cause? Start fundraising with (LOTTERY NAME) now!


(LOTTERY NAME) is celebrating a new fundraising milestone - We’re proud to say since
launching the lottery in (DATE) we’ve raised over £XXX to support community projects and
good causes in the local area!


(LOTTERY NAME) operates on the principle of raising money within the community for the
community. We empower local good causes to raise money in a fun and effective way.


It’s free, quick, and easy to fundraise through our local lottery. Once your charity has been
approved you’ll get:


• The ability for your supporters to ‘give’ with a chance to win up to £25,000 weekly,
plus bonus prizes!
• Your own Good Cause webpage on the lottery to fundraise via lottery tickets
• Regular monthly income for your cause
• A suite of marketing materials you can use to advertise your Good Cause


Below are some local good causes currently fundraising with us and how much they have
raised to date for their cause supporting the (AREA) Community:


• Cause example one and how much they’ve raised
• Cause example two and how much they’ve raised
• Cause example three and how much they’ve raised
• etc.


So what's the story?
We know this can seem too good to be true so we have broken down the £1 lottery ticket
for absolute transparency as follows:


• 50% goes to you, paid to your good cause every month
• 10% goes to Bracknell Forest Lottery Community Fund, used to further fund good
causes in the Bracknell Forest Council area
• 20% goes to the prize pot
• 20% goes to the administration and running costs of the lottery

Any local not-for-profit or charity organisation can apply under the terms and conditions
(LINK TO GOOD CAUSE T&Cs ON WEBSITE) There is no catch, it’s free to use (LOTTERY NAME)
to fundraise for your charity.


(LINK TO CAUSE T&Cs CAN BE FOUND AT THE BOTTOM OF YOUR LOTTERY WEBSITE)

 

Gatherwell can help pull out the winner of your campaign so please do speak to your
Account Manager about this


Please read winners process HERE